2025 Key Art Style Guide
Creating the key art style guide was a meaningful project for me. After a year focused on seasonal marketing campaigns, I had a deep understanding of what makes effective key art for both seasonal and lifecycle initiatives. I led brainstorm sessions with the marketing team, analyzed past campaign data, and developed a style guide that aligned with our brand guidelines.
Shopkick User Personas
The Shopkick user persona presentation was built around shopper profiles designed to help the company identify its key demographics and guide targeting strategies based on age, financial status, and user interests.
Trax Case Study Templates
The Trax case study templates were created at the request of the sales enablement team to help them quickly build compelling case studies for potential brand partners. I designed multiple slide options they could easily customize by inputting relevant data and information as needed.