Instant Data, Instant Results
Trax Retail is a global technology company that empowers CPG brands and retailers to optimize in-store performance using AI and computer vision. My role as a designer is to bring that complex technology to life through clear, compelling creative. From digital ads and explainer videos to interactive GIFs and trade show materials, I design content that helps Trax tell its story, connect with potential partners, and stand out in a competitive retail landscape.
Global Pet Expo
The Global Pet Expo was paws-itively bursting with innovation, and Trax was thrilled to be part of the action! We had the chance to connect with industry leaders like Blue Buffalo, Nestlé Purina North America, and many more who are redefining the future of the pet world. My role? Bringing the Trax brand to life through eye-catching booth materials—including an engaging infographic, an interactive digital flipbook, and a series of playful social media ads—all designed to help us stand out in a crowd full of wagging tails and bold ideas.
The Rise of Better-for-you Products
Health continues to be top of mind for today’s shoppers, and we wanted to understand how that influences their choices. For the fourth year in a row, we surveyed our community—and over 11,000 consumers shared their thoughts on better-for-you food and beverages. The results? A strong signal that this category is gaining serious momentum. My role was to turn those insights into visually engaging assets that captured attention and clearly told the story of this growing trend.
